Privacy Policy

Last updated 3 September 2026

This policy explains what we collect when you visit ralliedrink.com or buy from us, why we collect it, and what control you have over it.

1. Who we are

This site is operated by [LEGAL ENTITY NAME] ("RALLIE", "we", "us"), [MAILING ADDRESS]. For anything about your privacy, email [CONTACT EMAIL].

2. What we collect

Information you give us. Your name, email address, shipping and billing address, phone number, date of birth for age verification, order history, and anything you write to us directly. Payment card details go straight to our payment processor and are not stored by us.

Information collected automatically. Your IP address, browser and device type, pages viewed, referring site, and how you move through the site. This comes from cookies and similar technologies.

Information from others. Our payment, shipping, age verification, and analytics providers may pass information back to us to complete your order and confirm eligibility.

3. How we use your information

We use it to verify that you are 21 or older, process and ship your order, handle returns and customer service, prevent fraud, understand how the site is used so we can improve it, send you marketing if you asked for it, and meet our legal obligations under alcohol and tax law.

4. Age verification

Because we sell alcohol, we are required to confirm your age. Date of birth and identity information collected for that purpose is used to confirm eligibility and to keep records that regulators may require. We do not use it for marketing.

5. Cookies and analytics

We use cookies to keep your cart working, remember your preferences, and measure traffic. Some are set by third parties such as our analytics and advertising providers. You can block or delete cookies in your browser settings, though parts of the site may stop working if you do.

We honor Global Privacy Control signals where the law requires it.

6. How we share your information

We do not sell your personal information for money. We share it with service providers who work on our behalf, including payment processors, age verification services, fulfillment partners and licensed retailers who ship alcohol for us, carriers, email and analytics platforms, and our professional advisers.

We may also share it when the law requires it, to enforce our terms, to protect our rights or someone's safety, or as part of a merger or sale of the business.

Some analytics and advertising cookies may count as sharing or selling under certain state privacy laws. You can opt out using the method in section 8.

7. Your choices

You can unsubscribe from marketing email using the link at the bottom of any message, or by emailing us. You will still get transactional messages about orders you placed. You can also ask us to correct your details at any time.

8. Your privacy rights

Depending on where you live, you may have the right to know what personal information we hold about you, get a copy of it, correct it, delete it, opt out of targeted advertising and of the sale or sharing of your information, and not be discriminated against for exercising those rights.

California residents have these rights under the CCPA as amended by the CPRA. Residents of other states with comprehensive privacy laws have similar rights.

To make a request, email [CONTACT EMAIL] with the subject line Privacy Request. We will verify your identity before we act, usually by confirming details of a recent order. You can use an authorized agent, and we will ask for proof of their authority. We respond within the time the law allows, normally 45 days.

9. How long we keep your information

We keep order and age verification records for as long as alcohol, tax, and accounting rules require, and other information for as long as we need it for the purpose we collected it. After that we delete it or anonymize it.

10. Security

We use reasonable technical and organizational measures to protect your information, including encryption in transit and access controls. No system is completely secure, so we cannot promise absolute security.

11. Age and children

This site is intended only for people 21 and older. We do not knowingly collect information from anyone under 21, and we do not knowingly collect information from children under 13. If you believe a minor has given us information, email [CONTACT EMAIL] and we will delete it.

12. Third party links

Our site links to retailers, delivery partners, and social platforms that we do not control. Their privacy practices are their own, so please read their policies.

13. Where your information is held

We operate in the United States and your information is processed here. If you visit from outside the US, you are sending your information to the US, where privacy laws may differ from your own.

14. Changes to this policy

We may update this policy. The version posted here is the one that applies, and the date at the top tells you when it last changed.

15. Contact

Questions, requests, or complaints can go to [CONTACT EMAIL], or write to us at [MAILING ADDRESS].